This project represents skills in creative strategy and brand presence. OneMerck is the livestock focused customer loyalty program for the Merck Animal Health brand. The OneMerck program represents over 3 million cattle in the nation covering both the nation’s top producers and locally-based operations.
Overview of the project
- Rebranding the OneMerck brand to align with our updated corporate standards and to allow for better Merck Animal Health recognition.
- Developing 17 different sales tools for both digital and print.
- Deploying and activating the program to 300 unique field-based team members.
Key achievements of this project:
- Continue to see double-digit new enrollment growth.
- Expanded current customer’s use of the comprehensive product portfolio by an average of 12%.
- Increased brand recognition joining the Merck Animal Health name with the products customers currently recognize.