OneMerck is the livestock focused customer loyalty program for the Merck Animal Health brand.
Highlights of the program include:
- Rebranding the entire program to align with our updated company wide image.
- Developing 17 different sales tools for both digital and print.
- Deploying and activating the program to 300 unique field based team members.
Key achievements of this project:
- Continue to see double digit enrollment growth.
- Increase customer complete portfolio purchases by an average of 12%.
- Created a unified and unique brand image to connect with customers.