OneMerck is the livestock focused customer loyalty program for the Merck Animal Health brand.

Highlights of the program include:

  • Rebranding the entire program to align with our updated company wide image.
  • Developing 17 different sales tools for both digital and print.
  • Deploying and activating the program to 300 unique field based team members.

Key achievements of this project:

  • Continue to see double digit enrollment growth.
  • Increase customer complete portfolio purchases by an average of 12%.
  • Created a unified and unique brand image to connect with customers.