Tough Enough to Wear Pink

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For the first time ever the Grand National hosted the Wrangler Tough Enough to Wear Pink campaign. During a week long event the Cow Palace went pink, with a ladies luncheon and auction, pink boot drive, and “Tough Enough” merchandise all to help raise money for Bay Area Cancer Connections.

Highlights of the program include:

• Utilizing the weekly email newsletter to highlight the “Tough Enough to Wear Pink” campaign.
• Used in venue marketing as well as social media posts to push engagement.
• Worked with representatives from the Wrangler organization to execute the event.

Key achievements of this project:

• Raised over $6k for Bay Area Cancer Connections.
• Awarded Most Inspirational Collaboration by the Western Fairs Association.