This project represents skills in creative strategy and brand presence. Responsible for the engagement of the field-based team to activate marketing campaigns.

Overview of the project

  • Used weekly e-newsletter, text messages and digital repository.
  • Deploying and activating tools to 300 unique field-based team members.
  • Digital repository consisting of 2,000 unique communications.

Key achievements of this project:

  • Experienced above-average engagement with an 80% open rate.
  • In addition there was a 15% click-through rate.