This project represents skills in creative strategy and brand presence. Responsible for the engagement of the field-based team to activate marketing campaigns.
Overview of the project
- Used weekly e-newsletter, text messages and digital repository.
- Deploying and activating tools to 300 unique field-based team members.
- Digital repository consisting of 2,000 unique communications.
Key achievements of this project:
- Experienced above-average engagement with an 80% open rate.
- In addition there was a 15% click-through rate.